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Build raving fans

The Growth Vault

Newsletter growth. Simplified.

A curated vault of high-leverage strategies, templates, and walkthroughs to grow and optimize your list — without the fluff.

Growing a newsletter isn't just about writing more.

It’s about using the right systems at the right time.

The Growth Vault gives you the tools to do exactly that.
Inside, you’ll find simple but effective strategies — some you can implement in 15 minutes, others that power long-term growth.

All organized so you can get in, make progress, and keep building.

What's Inside

🔓 The Growth Vault

A reference-style vault of ideas you can revisit and apply as your list grows. The Vault is the place I share the interesting growth and optimization tips I find throughout my research.

🔓 The Growth Vault

A reference-style vault of ideas you can revisit and apply as your list grows. The Vault is the place I share the interesting growth and optimization tips I find throughout my research.

🔓 The Growth Vault

A reference-style vault of ideas you can revisit and apply as your list grows. The Vault is the place I share the interesting growth and optimization tips I find throughout my research.

👋 The Growth Onboarding Framework

This is where so many creators screw up. I've recorded 13 video lessons showing you the subscriber onboarding strategies that get replies and build trust.

👋 The Growth Onboarding Framework

This is where so many creators screw up. I've recorded 13 video lessons showing you the subscriber onboarding strategies that get replies and build trust.

👋 The Growth Onboarding Framework

This is where so many creators screw up. I've recorded 13 video lessons showing you the subscriber onboarding strategies that get replies and build trust.

🕹️ Plug-and-Play Templates

Templates and plug-and-play examples to speed up implementation and automate things where possible

🕹️ Plug-and-Play Templates

Templates and plug-and-play examples to speed up implementation and automate things where possible

🕹️ Plug-and-Play Templates

Templates and plug-and-play examples to speed up implementation and automate things where possible

"This is the resource I wish I had when I was getting started to make sure I was keeping subscribers happy and getting them to share with friends."

"This is the resource I wish I had when I was getting started to make sure I was keeping subscribers happy and getting them to share with friends."

What You'll Get

What You'll Get

What You'll Get

Proven growth strategies, tagged by stage and impact

Proven growth strategies, tagged by stage and impact

Proven growth strategies, tagged by stage and impact

Step-by-step walkthroughs of emails that drive replies, build trust, and get people sharing your work.

Step-by-step walkthroughs of emails that drive replies, build trust, and get people sharing your work.

Step-by-step walkthroughs of emails that drive replies, build trust, and get people sharing your work.

Templates and swipe files

Templates and swipe files

Templates and swipe files

Walkthroughs of real email flows

Walkthroughs of real email flows

Walkthroughs of real email flows

Lifetime access to all future updates

Lifetime access to all future updates

Lifetime access to all future updates

Growth Researcher

Hi, I'm Chenell

Growth Researcher

Hi, I'm Chenell

Growth Researcher

Hi, I'm Chenell

A growth researcher who studies successful newsletters.

I'm nerdy about newsletters. Which means I'm constantly going through emails and finding super interesting ways people are groing and optimizing their newsletters. The Growth Vault is where I get to share those with you!

I'm the writer behind Growth in Reverse, a popular newsletter that reverse-engineers how top newsletters grow.

I've studied hundreds of successful creators, broken down what actually works, and helped operators grow smarter — not louder.

The Growth Vault is the tactical library I wish existed when I was building from scratch:
Real strategies, clear implementation, and no gatekeeping.

This is for newsletter creators who:

This is for newsletter creators who:

This is for newsletter creators who:

Feel stuck in a growth plateau

Feel stuck in a growth plateau

Feel stuck in a growth plateau

Are tired of piecing together random advice

Are tired of piecing together random advice

Are tired of piecing together random advice

Want to build a smarter foundation

Want to build a smarter foundation

Want to build a smarter foundation

Are tired of guessing what to send new subscribers

Are tired of guessing what to send new subscribers

Are tired of guessing what to send new subscribers

Want to fix the “hidden” parts of their funnel – onboarding, welcome flows, etc.

Want to fix the “hidden” parts of their funnel – onboarding, welcome flows, etc.

Want to fix the “hidden” parts of their funnel – onboarding, welcome flows, etc.

reviews

What students are saying

reviews

What students are saying

reviews

What students are saying

40,000+ Happy Readers

40,000+ Happy Readers

40,000+ Happy Readers

Mike Bergin

“Chenell stands out as one of the most expert and insightful analysts of newsletters anywhere. This free 30 Days of Growth series delivers one powerful idea after another, every one bearing the potential to supercharge subscriber growth. Thanks so much!”

Mike Bergin

“Chenell stands out as one of the most expert and insightful analysts of newsletters anywhere. This free 30 Days of Growth series delivers one powerful idea after another, every one bearing the potential to supercharge subscriber growth. Thanks so much!”

Mike Bergin

“Chenell stands out as one of the most expert and insightful analysts of newsletters anywhere. This free 30 Days of Growth series delivers one powerful idea after another, every one bearing the potential to supercharge subscriber growth. Thanks so much!”

Phil Hayes-St Clair

From Australia

"This series is insanely valuable! This is a masterclass from a super generous human. Highly recommended.”

Phil Hayes-St Clair

From Australia

"This series is insanely valuable! This is a masterclass from a super generous human. Highly recommended.”

Phil Hayes-St Clair

From Australia

"This series is insanely valuable! This is a masterclass from a super generous human. Highly recommended.”

Sarah Mitchell

“Takes the overwhelm out of building an impactful newsletter that isn't a time and energy suck. Thank you for sharing this wealth of knowledge!”

Sarah Mitchell

“Takes the overwhelm out of building an impactful newsletter that isn't a time and energy suck. Thank you for sharing this wealth of knowledge!”

Sarah Mitchell

“Takes the overwhelm out of building an impactful newsletter that isn't a time and energy suck. Thank you for sharing this wealth of knowledge!”

faq

Frequently Asked Questions

faq

Frequently Asked Questions

faq

Frequently Asked Questions

What will I learn in this course?

I don't have a newsletter yet, can this help?

How much time should I expect to dedicate to it?

What makes this different?

Who is this for?

Do I need Kit or a specific tool?

What will I learn in this course?

I don't have a newsletter yet, can this help?

How much time should I expect to dedicate to it?

What makes this different?

Who is this for?

Do I need Kit or a specific tool?

What will I learn in this course?

I don't have a newsletter yet, can this help?

How much time should I expect to dedicate to it?

What makes this different?

Who is this for?

Do I need Kit or a specific tool?

The Vault has something to help you grow and optimize your newsletter, no matter what stage you're at.

🔒 Money-back guarantee: if you don't learn anything new, or feel like this wasn’t worth the money, I'll refund you.